Monday, November 10, 2008

Tiggergate: Using Disney Characters To Sell Drugs

How is this for creative selling? Sales reps for AstraZeneca were told to use Tigger as a bipolar patient and Eeyore - the down-in-the-mouth donkey - as a depressed patient. The drugmaker is “investigating the allegations" but says “it wouldn’t be appropriate to comment further, because it is an open investigation.”

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