By Suzanne Smalley and Raja Mishra, Globe Staff February 1, 2007
Enraged city and state officials yesterday readied a legal assault against those responsible for a guerrilla marketing campaign that dotted the city with small battery-powered light screens, setting off fears of terrorism and shutting down major roadways and subway lines for parts of the day.
Authorities last night were retrieving the 38 magnetic signs depicting cartoon characters under bridges, on storefronts, and outside Fenway Park, among other locations, that were installed as part of a Turner Broadcasting System marketing blitz for a Cartoon Network television show.
For much of the day, police treated the signs, which measure about 1 by 1 1/2 feet and feature protruding wires on one side, as potentially dangerous. But their investigation shifted when they happened to move one of the signs into a darker area. The sudden lack of sunlight prompted the lights forming the character's image to brighten into color. Sometime between 2 and 3 p.m., according to a public safety official, a Boston police analyst recognized the image as a cartoon character, and police concluded it was likely a publicity stunt.
Turner Broadcasting System Inc. apologized about 4:30 p.m. for the campaign, which included cartoon characters making an obscene gesture.
"We really deeply regret that it was horribly misinterpreted to be a public danger, when all it was intended to do was to draw attention to a late-night television show," said Phil Kent, chairman and chief executive of the network, based in Atlanta. "This is not the kind of publicity we would ever seek."
Complete coverage of the bomb scare
The ordeal began around 8 a.m. when an MBTA worker spotted one of the devices affixed to an Interstate 93 ramp near Sullivan Square in Charlestown, forcing the shutdown of the northbound side of the Interstate and tying up traffic for hours. The State Police bomb squad blew the object apart with a water cannon at about 10 a.m. Then, in quick sequence just after noon, reports of similarly suspicious devices flooded police lines, sending anti terrorism forces to over a dozen locations in Boston, Cambridge, and Somerville.
Last night, in Arlington, police arrested Peter Berdovsky , 27, an artist originally from Belarus, who told the Globe earlier in the day that he installed the signs for an ad firm hired by Turner Broadcasting. Berdovsky, who described himself as " a little kind of freaked out," faces up to five years in prison on charges of placing a hoax device in a way that causes panic and disorderly conduct.
Attorney General Martha Coakley's office announced late last night that a second suspect, Sean Stevens, 28, of Charlestown, had been arrested in the case about 11:30 p.m. Like Berdovsky, Stevens was charged with placing a hoax device and disorderly conduct. Both suspects are scheduled to be arraigned at 9 a.m. today in Charlestown District Court, said Coakley's office.
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